WHO’S in our corner already?
- I have big feelings
- My kid has big feelings
- My friend / family member has big feelings
- I work in mental health
= LOTS OF BIG FEELerS
+ lots of overlap too…
High response rate
10 sales (through google)
be careful what you wish for
67 ppl who want to do interviews.
Interviewed 7 across 4 main segments.
3x Key learnings:
we’re already solving problems
- helping ppl express the hard stuff to their family / friends
- make big scary feelings not so big and scary
Means some ppl are already really, really into what we do
people want something to help them hold their own hand through life - both in crisis and after crisis
Emerging problem areas:
- relationships and feelings
- how to plan your day / month / year / life
- overwhelm - ppl often have a lot of content / ideas already
- MH workers didn’t know their PD budget, or didn’t have buy in from managers